James Lee

Brand: Xoetiqu

Mentored By: Melissa Leach

Local (Bermuda) and international (Canada/USA) designer James R. Lee formed the brand XOETIQU Designs back in 2012. He starting his design skills using unconventional materials crafting Beer Cap Bikinis. Soon after he expanded to swimwear and now presently designing sporty formal (athleisure wear). He has been featured in a photography blog, online Caribbean magazine (Nirvan), Bermuda Sociaty of Arts (Bermuda Fashion Collective), Bermuda Fashion Festival (this will be his 3rd year), Your Day Your Way Fashion Show (Toronto) Montreal Caribbean Fashion Week (Quebec) Runway for Hope (Ottawa) and LeCoiffeur Style the Runway (NYC this will be his second year). He is still looking to take on Miami swim week (Florida), New York Fashion Week (NYC) World of Wearable Art (New Zealand) and the many runways of Europe!