Monif C.

Monif Clarke

Brand: Monif C.

Monif C. is a fashion forward, plus-size designer brand specializing in clothing and swimsuits for women sizes 14 – 24.

Frustrated with the lack of trendy plus size clothing, in 2005 with no prior design experience, Monif C. was founded by the mother-daughter team of Elaine and Monif Clarke.

Initially taking her ideas to major retailers, Monif was often told that the designs were too edgy and sexy and that “plus-size women preferred not show off their bodies.” As a confident plus size woman, Monif knew that there needed to be a fresh perspective for plus size women in the fashion industry. Together with her mother, she founded what is now one of the world’s leading plus size fashion companies.

Built on a foundation of great fit, quality and vibrancy, Monif C. is the quintessential brand for the confident, fashion-forward plus size woman.


In 2015 Monif C. celebrated its 10 year anniversary – a major milestone in the brand’s evolution – and today continues to lead the body confidence conversation and break down barriers that separate straight-size and plus-size fashion.

The brand has been featured on Good Morning America, Fox, CBS Morning Show and in the pages of InStyle, Glamour, Cosmopolitan, Essence, Women’s Health, People StyleWatch, Ebony and Redbook, to name a few and remains committed to using true plus size models (size 14+) for all campaigns.